by Mark D. | Jun 21, 2025 | Articles
We were recently invited to pitch for a media agency-of-record assignment. On paper, it was a classic brief: Define the channels. Build the plan. Show how you’d spend the budget to drive growth. We were up against two much larger media agencies. One was a publicly...
by Mark D. | Jun 13, 2024 | Articles
Meta Outage Causes Access Issues on Super Tuesday Chief Marketing Officer Mandate: Seek First To Understand The CMO Role is Under Attack; Let’s Get Back to Basics Chief Marketing Officers be Feeling a Combination of Fear and Optimism. Fear in that...
