Original Content
How We Aligned Finance and Marketing Data to Unlock New Value
How Cimply aligned marketing and finance for a multi-brand enterprise, driving transparency, efficiency, and data-based decision-making.
Why Most Marketing Growth Plans Fail And What Smart Brands Do Differently
We recently sat down with a prospective client who was ready to spend. Their team was eager, their goals were aggressive, and they were moving fast. But it didn’t take long to see they were solving the wrong problem. And that a bigger media budget wasn’t the answer.
CMO Mandate: Seek First to Understand
The CMO Role is under attack. Let’s get back to basics. Chief Marketing Officers be Feeling a Combination of Fear and Optimism. Despite all the noise in the marketplace, there are probably only a handful of things that are truly important to your success and the success of your marketing team and company.
Meta Outage Causes Access Issues on Super Tuesday
Meta experienced a widespread outage event on Super Tuesday 2024 which affected more than half a million users. The details on the event are outlined in this story
Reflecting on Superbowl LVIII and Ad Effectiveness
Media tentpole events are all about focused attention and concentrated audiences. As we have moved away from traditional broadcast media toward on demand content, these types of big ticket moments are fewer and farther between. Read more about how we rate the quality of creative produced for the Superbowl as well as how we think about quality creative.
P&G Shows No Signs of Slowing Targeted Media Investments
P&G’s proactive approach to marketing amidst economic challenges serves as a model for navigating downturns. Observing its strategic moves during periods of high capital costs and supply chain issues offers valuable insights for business decisions. Analyzing comments from the latest investor call, P&G’s stance on media and promotion strategy stands out, reflecting its leadership in the market and its integrated business strategies. It is also important to note that the integration of senior executives and their interplay on the role marketing has in driving growth comes through in a variety of places throughout the investor call.