Original Content
CMO Mandate: Seek First to Understand
The CMO Role is under attack. Let’s get back to basics. Chief Marketing Officers be Feeling a Combination of Fear and Optimism. Despite all the noise in the marketplace, there are probably only a handful of things that are truly important to your success and the success of your marketing team and company.
Meta Outage Causes Access Issues on Super Tuesday
Meta experienced a widespread outage event on Super Tuesday 2024 which affected more than half a million users. The details on the event are outlined in this story
Reflecting on Superbowl LVIII and Ad Effectiveness
Media tentpole events are all about focused attention and concentrated audiences. As we have moved away from traditional broadcast media toward on demand content, these types of big ticket moments are fewer and farther between. Read more about how we rate the quality of creative produced for the Superbowl as well as how we think about quality creative.
P&G Shows No Signs of Slowing Targeted Media Investments
P&G’s proactive approach to marketing amidst economic challenges serves as a model for navigating downturns. Observing its strategic moves during periods of high capital costs and supply chain issues offers valuable insights for business decisions. Analyzing comments from the latest investor call, P&G’s stance on media and promotion strategy stands out, reflecting its leadership in the market and its integrated business strategies. It is also important to note that the integration of senior executives and their interplay on the role marketing has in driving growth comes through in a variety of places throughout the investor call.
Instacart Seeks Off-Site Retail Media Scale with Google Shopping Pact
The 2024 buzz word in media is “Retail”. Every e-commerce enabled consumer brand is focused on the ability to find more efficient ways to directly market products to their customers. Instacart’s recent product integration with Google Shopping ads kicks off the year with a telling example of how data will be monetized by ad networks and retailers in the coming years.
Cimply: Year Two Recap
When we wrote the CIMPLY: YEAR ONE letter in December of 2022, we had exceeded our revenue...