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Meta Outage Causes Access Issues on Super Tuesday

Meta Outage Causes Access Issues on Super Tuesday

by Daniel Kowal | Mar 5, 2024 | Current Events

Meta Outage Causes Access Issues on Super Tuesday   In its most severe outage in years, Facebook is experiencing service issues across its network which has been largely fixed but is still be ongoing. The disruption was initially attributed to a flaw in the...
Reflecting on Superbowl LVIII and Ad Effectiveness

Reflecting on Superbowl LVIII and Ad Effectiveness

by Daniel Kowal | Feb 14, 2024 | Current Events

  Introduction Media tentpole events are all about focused attention and concentrated audiences. As we have moved away from traditional broadcast media toward on demand content, these types of big ticket moments are fewer and farther between. However, the...
P&G Shows No Signs of Slowing Targeted Media Investments

P&G Shows No Signs of Slowing Targeted Media Investments

by Daniel Kowal | Jan 29, 2024 | Current Events

Procter and Gamble, a leader in the consumer packaged goods sector, has indicated in its recent Investor Meeting that it intends to continue to make significant investments to bolster its market presence while concurrently identifying opportunities to enhance cost...
Instacart Seeks Off-Site Retail Media Scale with Google Shopping Pact

Instacart Seeks Off-Site Retail Media Scale with Google Shopping Pact

by Daniel Kowal | Jan 25, 2024 | Current Events

The 2024 buzz word in media is “Retail”. Every e-commerce enabled consumer brand is focused on the ability to find more efficient ways to directly market products to their customers. Instacart’s recent product integration with Google Shopping ads...

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