Original Content
Instacart Seeks Off-Site Retail Media Scale with Google Shopping Pact
The 2024 buzz word in media is “Retail”. Every e-commerce enabled consumer brand is focused on the ability to find more efficient ways to directly market products to their customers. Instacart’s recent product integration with Google Shopping ads kicks off the year with a telling example of how data will be monetized by ad networks and retailers in the coming years.
Cimply: Year Two Recap
When we wrote the CIMPLY: YEAR ONE letter in December of 2022, we had exceeded our revenue...
Overcoming The Hidden Costs of Marketing Organizations
Cimply is dedicated to assisting companies in addressing marketing challenges across their entire...
Finding Media Efficiency with Quality Impressions
Often times in marketing it can feel like we have been having the same conversation over and over...
Security You Never Knew You Needed
How Cimply has worked to build a trusted and secure infrastructure as part of our ongoing internal business improvement plan.
Optimizing The Lead Lifecycle
Defining what it means to do more with less for a sophisticated Voice AI company looking to grow into new markets. Optimizing the lead lifecycle and transforming the activation and sales teams.