by Daniel Kowal | Oct 13, 2023 | Articles, Publications
Often times in marketing it can feel like we have been having the same conversation over and over for years on end. Sometimes it seems almost intentional. The internet spawned the start of attributable, granular, customer data that promised improved precision...
by Daniel Kowal | Oct 8, 2023 | Articles, Publications
Introduction Opening a small business, and especially a Management Consulting Firm, we knew we would have an uphill battle trying to build credibility in a well-established business category. It’s an interesting situation being on your own and prospecting: both...
