Marketing Articles and Case Studies
Explore Cimply’s original marketing articles and case studies. Together, these publications examine customer strategy, paid media, data, analytics, measurement, and business transformation. In addition, they show how complex marketing challenges can be translated into practical action.
Original Content
Commercial Data Value Case Study: Data Asset Valuation and Liquidation Readiness Assessment
When a private investment firm sought to collateralize a proposed $2 million credit facility using a consumer data asset, they engaged Cimply to conduct an independent data asset valuation and commercial data assessment.
Retail Media Attribution Case Study: Fixing Cross-Channel Blind Spots
When Amazon sales grew and DTC performance declined, the data seemed contradictory. Cimply uncovered the attribution blind spots hiding the real business story.
Healthcare Marketing Measurement Case Study: Improving Performance Across a Distributed Clinic Network
A healthcare marketing measurement case study showing how better analytics, attribution, and local market visibility improved growth planning.
Paid Search Optimization Case Study: Stabilizing Google Ads and Scaling Performance Without Disruption
Cimply was engaged under urgent circumstances following the unexpected departure of a key paid search operator. What began as a short-term continuity solution quickly evolved into a broader mandate: stabilize performance, support an upcoming peak season, and position the program for long-term scale.
Marketing Finance Integration Case Study: Aligning Finance and Marketing Data to Unlock New Value
How Cimply aligned marketing and finance for a multi-brand enterprise, driving transparency, efficiency, and data-based decision-making.
Meta Outage Causes Access Issues on Super Tuesday
Meta experienced a widespread outage event on Super Tuesday 2024 which affected more than half a million users. The details on the event are outlined in this story